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Đang hiển thị bài đăng từ Tháng 11, 2016

Marvel's First Magazine - The Spectacular Spider-Man

MARVEL COMICS WAS NEVER Martin Goodman's primary publishing interest. He had started up in the 1930s as a magazine publisher after first working as a circulation manager at Eastern Distributing Corporation, under future Archie Comics founder Louis Silberkleit.  When Eastern went out of business in 1932, Goodman joined several other investors, including Silberkleit, and founded Mutual Magazine Distributors as part owner, and was appointed editor of Mutual's sister company, Newsstand Publications Inc. Goodman's first publication for Newsstand was Western Supernovel Magazine , cover dated May 1933. The second issue was re-titled Complete Western Book Magazine , dated just two months later. The new publishing company quickly added further pulp magazines to its lineup, including  All Star Adventure Fiction , Mystery Tales , Real Sports , Star Detective , the science fiction magazine Marvel Science Stories and the jungle-adventure Tarzan knock-off Ka-Zar . Martin Goodman quickl...
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Marvel's First Mystical Hero - Dr Droom

THIS TIME, I've asked my old friend and former 2000AD colleague Kid Robson to contribute a guest entry for this blog. We both share a love of early Marvels, especially those written by Stan Lee, and as The Kid had mentioned Droom in one of his earlier comments on this blog, it seemed natural to ask him to offer a few words about Dr Droom and his spiritual successor Dr Strange. Thank you, Kid ... "Twas Steve's idea..." said Stan Lee about Dr. Strange in a letter to Jerry Bails in 1963. However, it's interesting to ponder just what gave Steve the idea to do a strip about a 'Master of Black Magic' (later changed to 'Mystic Arts') in the first place. The origin of Dr Strange wasn't revealed until the character's fourth appearance, in Strange Tales 115 (Jul 1963) - he hadn't appeared in Strange Tales 112 and 113 . It has been speculated that this episode was drawn much later in the series run - perhaps the ninth story, as it's markedly...
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I said, Don't Mess with the logo!

BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...
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Marvel Masterwork Pin-ups

AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and  strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...
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Astonish: The Rise of Giant-Man

I HAVE A SPECIAL affection of the Marvel character Giant-Man, not least because he was the first ever Marvel character I came across in the winter of 1963/4. I was still in primary school and we'd been dragged off one cold morning to play football in Charlton Park, some distance from my school. I was never a fan of football, so I was more interested in a colourful American comic one of the kids had. The front cover showed a guy in a red costume trying to catch another green spinning guy, appropriately called the Human Top. The first Marvel Comic I ever saw back in the 1960s. Kirby's bird's-eye view of the action meant it wasn't immediately apparent to me that the guy in the red costume was a giant, but I figured it out once I opened the book. I leafed through the comic, noted that the red guy was called Giant-Man and could grow in size to about ten-foot tall, then handed the comic back. I pretty much immediately went back to my then-preferred DC comics - Flash , Green L...
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