BACK IN THE 1960s , when I was a lad of about ten, our cinema entertainment didn't include an Avengers or an X-Men franchise ... heck, we didn't even have a Fantastic Four franchise. But I'll tell you what we did have in the way of superheroes on the screen - nothing. That's right, zilch. As I've recounted in an earlier post on this blog, the biggest cause for excitement for me in 1965 was the imminent arrival of Batman at my local ABC Minors Saturday morning pictures. Not in person, of course, just in the form of the 1943 Batman movie serial. "Careful what you say, fellas ... you never know who may be listening. Now let's get this stolen money divided up ..." As excited as I was, this was tempered with some disappointment that the episodes were in black and white and were obviously very old. But it was Batman. Fighting bad guys. In a costume. When you've never seen real life superheroes doing what they do on screen, this was pretty brilliant...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...