AROUND 1964 I discovered Marvel Comics and almost immediately abandoned the DC Superman , Green Lantern and Flash books I had been reading up till that point. In early 1965, I came across a copy of Tales of Suspense 64 (Apr 1965), which featured the wartime adventures of Captain America, a character who immediately became my all-time favourite superhero. Around the same time - probably the same month, given the cover dates - I found a copy of Avengers 15 (Apr 1965), which starred Captain America working with his fellow team members in a contemporary setting, looking not a day older. How was this possible? My ten-year-old brain was confused. Much later, when I'd back-filled my small collection of Marvel Comics a little, I was able to figure out what was going on. The revived and revised Human Torch appeared in the first issue of Fantastic Four . The Sub-Mariner made his Silver Age debut a few months later in FF4 . Martin Goodman also had Stan spin The Human Torch off into his o...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...