CAPTAIN AMERICA was one of the first Marvel Comics heroes I discovered back in the hazy days of 1965. I'm not sure what it was that fascinated me about the character - his star-spangled costume, his embodiment of the American Dream, the fact that he was not Super but just an ordinary man. Even in the mid-Sixties, we were exposed to a great deal of American culture here in the UK, through movies, television and our reading matter. My feeling was that home-grown comic papers like Beano and Beezer were for small children, but the brash and colourful US imports were for older kids like myself. And of course, they were more expensive which, like designer goods today, made them more aspirational. These early Marvels would have first been on sale in the UK in mid-1965, around the time of my eleventh birthday. Compared to the straight-arrow Justice League of America the Marvel characters seemed wilder and just a little more dangerous. I've covered my earliest encounters with the fle...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...