BACK IN THE 1960s , comic publishers didn't have marketing budgets. There was nowhere for them to advertise their comics, except for in other comics. The only method they had available to them was to print way too many copies and try to get them in front of their customers, by dumping them onto the newsstands in great numbers. "Returns" of 50% weren't unheard of and, indeed, was considered normal. This newsstand comics rack was what the Summer 1949 (cover-dated August) comics industry output looked like. Click on the image to expand it , and you'll see titles like Crime Does Not Pay, Superboy, Crime Patrol, Millie the Model and a whole bunch of Classics Illustrated. These "returned" comics would have the cover title logos torn off and sent back to the wholesalers for credits against the next issue. The mutilated returned comics were then supposed to be trashed, but many newsdealers simply put them out for sale again at 5c. Newsvendors would tear the co...
THIS TIME, I've asked my old friend and former 2000AD colleague Kid Robson to contribute a guest entry for this blog. We both share a love of early Marvels, especially those written by Stan Lee, and as The Kid had mentioned Droom in one of his earlier comments on this blog, it seemed natural to ask him to offer a few words about Dr Droom and his spiritual successor Dr Strange. Thank you, Kid ... "Twas Steve's idea..." said Stan Lee about Dr. Strange in a letter to Jerry Bails in 1963. However, it's interesting to ponder just what gave Steve the idea to do a strip about a 'Master of Black Magic' (later changed to 'Mystic Arts') in the first place. The origin of Dr Strange wasn't revealed until the character's fourth appearance, in Strange Tales 115 (Jul 1963) - he hadn't appeared in Strange Tales 112 and 113 . It has been speculated that this episode was drawn much later in the series run - perhaps the ninth story, as it's markedly...