IRON MAN WAS MARVEL'S SEVENTH superhero series, debuting in Tales of Suspense 39 (Mar 1963, on sale 10 Dec 1962). Editor Stan Lee had taken to introducing his new cast of costumed characters in the existing monster titles, after Publisher Martin Goodman had been burned by the failure of The Hulk's own title earlier that year. Given how averse Goodman was to spending money unnecessarily - new titles had to be registered with the US Postal Service and there was a cost attached - he'd decreed "no new titles" until Marvel's new characters proved themselves. Iron Man was originally coloured grey, presumably to make it obvious his suit was made of iron, but it didn't take Stan long to figure out that this would make the comic a bit drab ... so he did something about it in the following issue. So after The Fantastic Four and The Hulk , Stan's new creations were assigned to the fantasy books: Spider-Man in Amazing Fantasy and Thor in Journey into Mystery ...
IT'S PROBABLY hard for younger fans to understand just how slim the pickings were for those of us who followed comic book superheroes back in the 1960s. As early as 1966, Marvel publisher Martin Goodman had licensed the rights to his Marvel characters to television. The Marvel Superheroes cartoon show was made in colour, though no one had colour televisions back in 1966. And, yes, we really did sit that close to the tv set back then. The screens were so small you couldn't see anything unless you were no more than three feet away. Pretty sure all those cathode rays fried my brain ... Even Goodman didn't realise what he had, and seemed content to let the producers of the Marvel Superheroes cartoon show do pretty much what they wanted in return for almost no money. The big return would come, reasoned Marty, when the cartoons propelled the sales of his comic books into the stratosphere, just the way the Batman tv show had done for DC's Batman and Detective Comics . But...