IN THE FIRST HALF OF THE 1960s , I had been an avid follower of Flash , Green Lantern and The Justice League of America . I'd even been known to stray into the world of Superman and the other Mort Weisinger-edited titles. But all that changed when I discovered Stan Lee's Tales to Astonish and The Avengers . From that point on, I would dismiss DC's titles as "kids stuff" and scorn other kids who were still reading them. And I stuck steadfastly to that opinion until 1968, when DC began publishing some titles that caught my eye. First it was Beware the Creeper and The Hawk and the Dove , both drawn by Steve Ditko, who'd left Marvel in a huff a couple of years earlier. But then I'd begun noticing other titles, particularly Secret Six , from Marvel's arch-rival and my opinion of DC began to soften a little. I really don't know why I picked up the first issue of DCs The Secret Six (May 1968) from a newsagent spinner rack. The cover is a bit uninspi...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...