BACK IN LATE 1965 , while my reading interests were firmly focussed on Stan Lee's burgeoning Marvel Comics line, there were other distractions for a typical eleven-year-old like myself. The prevailing cultural phenomenon on both sides of the Atlantic was the spy craze, kickstarted primarily by the movie adaptations of Ian Fleming's James Bond books, which began in 1963 with Dr No . The first Bond movie I saw was Goldfinger , released in September 1964 in the UK. This movie introduced several concepts that would go on to be genre staples - the cool sports car with in-built ordnance, the laser death-ray and the exotic murder techniques, like death by hat and execution by paint. The iconic poster for Goldfinger . Inset: Bond discovers the body of Jill Masterson, while Oddjob prepares for some millinery mayhem. It really didn't matter that these plot devices were absurd, because when you're 11, you don't care about stuff like that. It turns out that covering someone in...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...