I LOVE COMIC BOOK COVERS , especially those of the 1950s and 1960s. And because I look at so many, I can't help but notice trends, tropes and cliches in the cover concepts of the decade of my childhood. By far the worst offender was DC Comics, the company that was my introduction to American comic books. But as they were firmly aimed at 10-year-olds, they can be forgiven for assuming readers in 1958 wouldn't be readers in 1963. For my part, I began switching over to Marvel Comics around 1964, and later back-filled the issues I'd missed, so I probably only followed DC for about three years. But here, then, another batch of oft-repeated comic cover idea from DC Comics, with the occasional offering from Marvel. Let's start with ... LION'S-HEAD REVISITED Back in the late 1950s and early 1960s, DC's dark overlord Mort Weisinger struggled to know what to do with the omnipotent character Superman had become. So he manufactured a whole supporting mythology around DC...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...