BACK IN THE 1960s, I had begun reading American comics by first discovering DC editor Julius Schwartz's re-tooled versions of The Flash and Green Lantern, and the ultra-smooth Michelangelo-inspired art of Carmine Infantino. In pretty short order I discovered Justice League and the other superhero titles. Superman and Batman I'd already been familiar with via the black and white annuals that were available in the UK around the time. Of course, like all comics of the time, the company's other titles were heavily cross-promoted in the books I picked up. Mostly the superhero titles advertised other superhero titles but, occasionally, an ad for a science fiction comic or a war book would show up in the comics I bought. As attractive as the DC house ads were, with their terrific Ira Schnapp design, I wasn't in the slightest interested in war comics, so I wouldn't experience the grandeur of Joe Kubert and Russ Heath art until much later. However I wasn't interested i...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...