BACK WHEN I first started reading Marvel Comics, in the mid-1960s, I was aware of The Hulk as a co-star in the Tales to Astonish series. To be honest, I liked the Giant-Man stories a bit better, but as I became more familiar with the Marvel titles, I began to pick up hints that The Hulk had enjoyed a life before Tales to Astonish . I found tantalising references to the nature of these earlier Hulk adventures when the stories started showing up in the reprint books Marvel were putting out in the mid-1960s. The Marvel Tales Annual for 1965 had a reprint of the Ringmaster segment from The Incredible Hulk 3 (Sep 1962). I knew that because Stan had thoughtfully added a caption at the foot of the first page that told me so. The cancelled Incredible Hulk series was reprinted in Marvel Collectors' Item Classics during the 1960s ... this was the first time I became aware of these comics. I can't now recall when I did finally manage to find an issue from the original run of The Incr...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...