AS A KID in the Sixties, I was first a reader of DC Comics, then discovered Marvel. My introduction to the work of Stan Lee and his collaborators was a bit of a slow burn ... I didn't really start reading the flagship Marvel title The Amazing Spider-Man until mid-1965, by which time Lee and Ditko were in full swing. Okay, this kid is reading a comic in the 1940s, but his experience wouldn't have been much different from mine. The Superman behind him is the November 1947 issue, though the Ha Ha Comics he's reading is from mid-1943. See if you can identify any others ... In my last blog entry, I described how I had come to be a regular reader of the title and how Stan Lee's and Steve Ditko completely different approach to superhero stories captivated my imagination and made me feel they really understood my life. I didn't realise at the time they were telling stories that resonated with any number of teenagers and tweenagers, and it was this that started Marvel i...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...