IT'S EASY TO FORGET , with almost sixty years of Marvel Comics behind us, that in the earliest days Marvel Editor Stan Lee and his rag-tag band of writers and artists were simply trying to put of comic books every month in genres they - and their Publisher Martin Goodman - thought would sell. There was no plan to take over the comics world, or create multi-million dollar movie franchises. They just wanted to make a living and perhaps have a little fun doing it. So when Fantastic Four began selling a little better than expected, in the first half of 1962, Stan began looking for other ideas he thought might click with the readers. But because these were superhero comics, a trend that had died in the late 1940s and had failed again in the mid-1950s, when Atlas had tried to revive Captain America, Human Torch and Sub-Mariner, Stan didn't really give them his full attention. While he was busy scripting FF and The Incredible Hulk , and refining the concept of Spider-Man which would...
IT'S PROBABLY hard for younger fans to understand just how slim the pickings were for those of us who followed comic book superheroes back in the 1960s. As early as 1966, Marvel publisher Martin Goodman had licensed the rights to his Marvel characters to television. The Marvel Superheroes cartoon show was made in colour, though no one had colour televisions back in 1966. And, yes, we really did sit that close to the tv set back then. The screens were so small you couldn't see anything unless you were no more than three feet away. Pretty sure all those cathode rays fried my brain ... Even Goodman didn't realise what he had, and seemed content to let the producers of the Marvel Superheroes cartoon show do pretty much what they wanted in return for almost no money. The big return would come, reasoned Marty, when the cartoons propelled the sales of his comic books into the stratosphere, just the way the Batman tv show had done for DC's Batman and Detective Comics . But...