IT'S EASY TO FORGET , with almost sixty years of Marvel Comics behind us, that in the earliest days Marvel Editor Stan Lee and his rag-tag band of writers and artists were simply trying to put of comic books every month in genres they - and their Publisher Martin Goodman - thought would sell. There was no plan to take over the comics world, or create multi-million dollar movie franchises. They just wanted to make a living and perhaps have a little fun doing it. So when Fantastic Four began selling a little better than expected, in the first half of 1962, Stan began looking for other ideas he thought might click with the readers. But because these were superhero comics, a trend that had died in the late 1940s and had failed again in the mid-1950s, when Atlas had tried to revive Captain America, Human Torch and Sub-Mariner, Stan didn't really give them his full attention. While he was busy scripting FF and The Incredible Hulk , and refining the concept of Spider-Man which would...
AS THE DAYS of Marty Goodman's Atlas Comics drew to a close in the late 1950s, the publisher was casting around for the Next Big Thing. Locked in to a draconian distribution contract with arch rivals DC Comics, Goodman was limited to a tight eight titles per month and if he needed to launch a new title, he was forced to cancel an existing one. So, feeling that mystery and science fiction was the coming trend Goodman decided to launch three new comics to complement the existing Journey into Mystery, World of Fantasy and Strange Tales titles. The new books were Strange Worlds , beginning in December 1958 and replacing the cancelled Navy Combat , and Tales of Suspense and Tales to Astonish , both debuting in January 1959, replacing the cancelled Homer the Happy Ghost and Miss America . Journey into Mystery and Strange Tales had been around since the twilight of the Golden Age and changed in content according to Martin Goodman's take on his customers' tastes. So they bega...