IN THE EARLY DAYS of Marvel, Stan Lee hadn't been quite so protective of the characters as he would later become. I believe, even in 1962 and 1963, he saw Marvel as no different to Atlas. It was just comic books, not the great American novel. But by the end of 1963, that was beginning to change. In the last entry in this blog, I included a table showing how Stan had farmed out the script-writing of the early (B-team) Marvel stories to diverse hands , including his brother Larry Lieber, Ernie Hart, Robert Bernstein and the great Jerry Siegel - but was less than satisfied with the results. I say "B-team" here, but it's worth noting that Stan didn't assign the Western and Millie scripting to anyone else. I can only guess, but I'd suggest that the super-hero revival was very much in its early days, and Stan didn't want to entrust proven money-makers to writers unfamiliar with the established Marvel house style. Also, Stan had been burned a couple of times in...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...