THE EARLY 1960s WAS A TIME OF GREAT CHANGE ... especially for women, though the origins of this change go back to the World War II years. The conflict with Nazi Germany and their allies brought about two big transformations in society. First, with the domestic workforce being drained by volunteers and conscription into the armed forces, women began to take on jobs, formerly reserved for men, in manufacturing and service industries, leading to a change in way women saw themselves and their role in society. As the war ground on, women took a step further, actively participating directly in the war - driving ambulances, operating ant-aircraft guns and even piloting war planes from one airfield to another in order to free combat pilots. Almost half a million women were enrolled in the British Armed Forces, and societal resistance to married women taking jobs faded. In the Soviet Union, nearly a million women served as medics, radio operators, drivers, snipers and even combat pilots....
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...