Leer Comics

BACK IN THE 1960s , comic publishers didn't have marketing budgets. There was nowhere for them to advertise their comics, except for in other comics. The only method they had available to them was to print way too many copies and try to get them in front of their customers, by dumping them onto the newsstands in great numbers. "Returns" of 50% weren't unheard of and, indeed, was considered normal.  This newsstand comics rack was what the Summer 1949 (cover-dated August) comics industry output looked like. Click on the image to expand it , and you'll see titles like Crime Does Not Pay, Superboy, Crime Patrol, Millie the Model and a whole bunch of Classics Illustrated. These "returned" comics would have the cover title logos torn off and sent back to the wholesalers for credits against the next issue. The mutilated returned comics were then supposed to be trashed, but many newsdealers simply put them out for sale again at 5c. Newsvendors would tear the co...

WHEN I WAS in primary school, back in the early 1960s, I was surrounded by tangible evidence of the Second World War. In South East London, where I was growing up, much of the area we ranged across in our youthful travels was still decimated by the efforts of the Luftwaffe. Bombsites were everywhere and offered a wealth of adventure to fearless eight-year-olds who had no concept of the dangers of these precarious structures. Most of our leisure time was spent on the streets, playing-acting conflict (cops and robbers, cowboys and indians and, of course, war games) and imagination was our answer to the dearth of actual toys. Bombed out buildings like this formed  playgrounds for us kids during the early 1960s. Every neighbourhood bore the scars of WWII and no one seemed to have the money to tear these accidents-waiting-to-happen down. Some of us were lucky enough to own capguns, mostly in the six-shooter western style. The truly fortunate might have a rifle. Most of us just used sti...

THE INCREDIBLE HULK was one of the first Marvel characters to make it to the small screen. Back in 1966, with the quite terrible Batman tv show inexplicably topping the ratings, others were looking around for comic book properties to option. A company called Grantray-Lawrence approached Marvel with a proposal for a syndicated cartoon tv show collectively called The Marvel Superheroes .  Though the ads called the show "Marvel Super-heroes", the actual on-screen title was "The Marvel Superheroes". The featured characters were the stars of Journey into Mystery , Tales of Suspense and Tales to Astonish . The show would be very cheaply produced and use artwork from the comics with very limited animation. Marvel publisher Martin Goodman probably looked at the massive sales boost DC's Batman titles had gained from the Adam West show and figured that with his characters on tv, he too would get a big increase in circulation. I won't dwell long here on how well or ...