IRON MAN'S THIRD ARMOUR REDESIGN in fifteen months was, in my view, a bit of a backwards step. I thought Steve Ditko's makeover for the first Red-And-Yellow suit, in Tales of Suspense 48 (Dec 1963), was brilliant - no improvements needed. But just six months later, Don Heck redesigned the armour - or more accurately - the headpiece - yet again, this time giving Iron Man a line of rivets down his face. The four faces of Iron Man, from Tales of Suspense 39, 43, 48 and 54 . That's quite an evolution in a little over a year. And I'm actually not mad about the Don Heck "Rivet-Face" version. Was Heck just trying to come up with something that was easier to draw? Or did Stan think this was an improvement? I think the design change Iron Man's faceplate was supposed to be a surprise to readers, the cover blurb certainly gives that impression. But for whatever reason, the Marvel production department included the upgraded mask on the corner box figure of Iron Ma...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...