FOR ME AND THOUSANDS OF OTHER KIDS , Saturday morning pictures at the local ABC or Odeon was the highlight of the week. And the most anticipated items on the programme were the serial chapters. Every week, a few hundred of us would gather in the darkness to cheer the heroes and boo the villains as the decades-old adventures unspooled onscreen. A couple of years before the dreaded Batman tv show, I'd heard that there would be a Batman film shown at my local ABC Minors and rushed to be first in the queue. This being 1964 and me being a fairly undiscerning 10 year old, I thought the weekly screen adventures of Batman, starring Lewis Wilson, were just brilliant. A lineup of the top comic characters of the 1940s who successfully transitioned in the serials - Captain Marvel, Batman, Spy Smasher, Captain America and Superman. Click image to enlarge. At the time, I had no concept that movie serials were shown at every cinema during the 1930s and 1940s, far less that they regularly featur...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...