LAST TIME, I looked at the first few Spider-Man stories and how they set the agenda for the whole of the character's future. But it wasn't until issue 3, when the full-length stories began, that Amazing Spider-Man really took off as a title. The Doctor Octopus in ASM3 story was reprinted in MCIC1 just two and a half years after it first appeared. This may well have been in response to the volume of letters the Bullpen was receiving asking for back issues of the Marvel titles. The first time I would have come across the story from ASM3 would have been in reprint form in Marvel Collectors' Item Classics 1 in late 1965, or possibly early 1966. "The Strangest Foe of All Time - Doctor Octopus" was a genuine milestone for the character, as the increased page count opened up story opportunities that hadn't been possible in the earlier 14- and ten-page episodes. The first page of the story (this is the reprint from Marvel Collectors' Item Classics 1 ),...
IT'S PROBABLY hard for younger fans to understand just how slim the pickings were for those of us who followed comic book superheroes back in the 1960s. As early as 1966, Marvel publisher Martin Goodman had licensed the rights to his Marvel characters to television. The Marvel Superheroes cartoon show was made in colour, though no one had colour televisions back in 1966. And, yes, we really did sit that close to the tv set back then. The screens were so small you couldn't see anything unless you were no more than three feet away. Pretty sure all those cathode rays fried my brain ... Even Goodman didn't realise what he had, and seemed content to let the producers of the Marvel Superheroes cartoon show do pretty much what they wanted in return for almost no money. The big return would come, reasoned Marty, when the cartoons propelled the sales of his comic books into the stratosphere, just the way the Batman tv show had done for DC's Batman and Detective Comics . But...