IRON MAN'S GOLDEN ARMOURED RUN ENDED with the November 1963 issue of Tales of Suspense . Stan Lee had realised that his grand superhero adventure of the early Silver Age was in danger of foundering. He'd started drafting in some old Atlas alumni to (re)build to same sort of operation he'd presided over during the Atlas years. But the stories, by former Atlas and Charlton staff writer Ernie Hart and Atlas and DC scripter Robert Bernstein, seemed flat and lifeless compared to Stan's own writing efforts and they had to go. Tales of Suspense 47 was the final outing for Iron Man's golden armour, a design pretty clunky even by 1963's standards. Even while Don Heck was trying to make the armour lighter and more manoeuvrable in the interior art, Kirby continued to draw the same clumsy tank-like armour on all the covers. Small wonder Lee brought in Ditko for the makeover (and mentioned it on the cover). In taking over the writing of the Marvel b-titles, Stan also broug...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...