Leer Comics

IT'S PROBABLY hard for younger fans to understand just how slim the pickings were for those of us who followed comic book superheroes back in the 1960s. As early as 1966, Marvel publisher Martin Goodman had licensed the rights to his Marvel characters to television. The Marvel Superheroes cartoon show was made in colour, though no one had colour televisions back in 1966. And, yes, we really did sit that close to the tv set back then. The screens were so small you couldn't see anything unless you were no more than three feet away. Pretty sure all those cathode rays fried my brain ... Even Goodman didn't realise what he had, and seemed content to let the producers of the Marvel Superheroes cartoon show do pretty much what they wanted in return for almost no money. The big return would come, reasoned Marty, when the cartoons propelled the sales of his comic books into the stratosphere, just the way the Batman tv show had done for DC's Batman and Detective Comics . But...

BY THE BEGINNING OF 1968 , I was a confirmed Marvelite. I devoured every word Stan Lee wrote and had only contempt for the offerings of DC Comics, especially given the bad taste the Batman TV show had left. But as I approached my fourteenth birthday, some NEW comics appeared in the newsagents that caught my attention. And incredibly, they were DCs. As noted in an earlier blog entry, I had been a big fan of Steve Ditko's version of Spider-Man and had been hugely disappointed when he left the title and Marvel. At the time, I wasn't aware of his work at Charlton Comics on Captain Atom , though I do remember seeing reprints of some of those stories in Alan Class' British black and white reprint comics. So when I came across a copy of Showcase 73 (Apr 1968) in a local newsagent, with the instantly recognisable Ditko cover, I plonked down my shilling without a moment's hesitation. The first appearance of The Creeper in Showcase 73 (Apr 1968) marked the return of Steve Dit...

BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...