COMICS ARE FOR BOYS. At least, that appeared to be the prevailing wisdom among comics publishers during the post-war years. Even in 1947, when comic creator superstars Joe Simon and Jack Kirby invented the romance comic and attracted a whole new female audience, the women in comics were depicted as either terrifying dragon ladies or as meek homemakers. There didn't seem to be anything in between. Except maybe for Wonder Woman. I'm still not sure where she fits in ... OK, so Sue Storm was the final member of the FF to be awarded a pinup page (she had to wait till issue 10), and she's described here as "Glamorous" rather than as smart or resourceful or any number of more appropriate adjectives, but at least she's in the team. Wonder Woman was created by DC's psychology consultant William Moulton Marston. Based partly on his wife Elizabeth and partly on his menage-a-trois lover, Olive Byrne, Wonder Woman was conceived as an answer to the testosterone-heavy ...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...