ONE OF THE GREAT THINGS about the comics of Marvel's formative years is how Stan instinctively understood how to connect with his audience. Every bit as important as the exciting scripts and art of the comic stories were the Marvel editorial pages, starting with the letters pages which would soon spin off the Marvel Bullpen Bulletins. The Marvel Bullpen Bulletin pages started in some November 1965 cover-dated Marvel comics (above is the first one to appear in Amazing Spider-Man , issue 31) ... but the foundations for this were laid much earlier in the letters pages that began in early 1962. Editor Stan Lee would evolve and build on the way he talked back to his readers and finally make a feature of it, a page that many fans (including myself) would read before the story. The first Marvel letters page was in Fantastic Four 3 (Mar 1962). When you think about it, that's pretty soon after Stan made the conscious effort to up his game and do something a bit more engaging than Godz...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...