THE EARLY YEARS OF THOR , like the earliest Hulk stories, were a succession of false starts and reinventions. After the first run of Kirby issues, Stan tried to bring in more mythic elements with the help of his brother Larry Lieber on scripting and veteran Atlas penciller Joe Sinnott on art chores. But he wasn't happy with the way Journey into Mystery - and for that matter Strange Tales, Astonish and Suspense - were going and took the drastic step of taking over the writing of these titles himself, and then giving each a meaningful facelift. That this all happened in the same month means it wasn't a coincidence, but a plan. The July 1963 on-sale issues of the four anthology titles were the last written by Stan's hired gun scripters. Starting with the following month's issues, Stan transformed almost the entire Marvel line... This was what Marvel's assault on the newsstands looked like during the summer vacation period of 1963. Four major revamps, more Spider-Ma...
AS THE DAYS of Marty Goodman's Atlas Comics drew to a close in the late 1950s, the publisher was casting around for the Next Big Thing. Locked in to a draconian distribution contract with arch rivals DC Comics, Goodman was limited to a tight eight titles per month and if he needed to launch a new title, he was forced to cancel an existing one. So, feeling that mystery and science fiction was the coming trend Goodman decided to launch three new comics to complement the existing Journey into Mystery, World of Fantasy and Strange Tales titles. The new books were Strange Worlds , beginning in December 1958 and replacing the cancelled Navy Combat , and Tales of Suspense and Tales to Astonish , both debuting in January 1959, replacing the cancelled Homer the Happy Ghost and Miss America . Journey into Mystery and Strange Tales had been around since the twilight of the Golden Age and changed in content according to Martin Goodman's take on his customers' tastes. So they bega...