THE VERY FIRST DAREDEVIL comic I ever saw - around Easter 1965 - was Daredevil 5 (Dec 1964), with its striking Wally Wood cover and interior art. It was also Wood's first work on the title, and for Marvel, taking over from his old EC colleague and occasional inker Joe Orlando. Daredevil 5 was Wally Wood's first work for Marvel since the four stories he'd done for Atlas around the middle of 1956, shortly after the tragic collapse of EC Comics, and uncredited pencil job under Colletta inks for Love Romances 96 (Nov 1961), coincidently the same month that Fantastic Four 1 came out. At the time I was mesmerised by the idea of a blind superhero and - not knowing Wally Wood from Adam - Stan's cover blurb trumpeting the arrival of "the brilliant artistic craftsmanship of famous illustrator Wally Wood" completely passed me by. This may not have been the first time Stan puffed up an artist on the cover of one of his mags, but he'd never done it with this much hy...
BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...