WITH STAN LEE taking a much more active hand in Marvel's anthology titles during 1964, following his first revamp of Strange Tales , Journey into Mystery , Tales to Astonish and Tales of Suspense in the last couple months of 1963, it became apparent as 1964 wore on that Stan wasn't quite happy with the B-team titles quite yet. Starting with Strange Tales , he would further evolve those mags with more radical changes, the first of which was introducing the "split-cover" idea . Doctor Strange had been appearing in Strange Tales beginning with a couple of appearances in issues 110 & 111, then returning as a permanent back-up in 114 (Nov 1963), the first to see Stan scripting the main Human Torch feature. But the magician was nowhere to be seen on the following Strange Tales covers - aside from a cameo on issue 118 - until June 1964's Strange Tales 121 . Strange Tales 121 sported Marvel's first regular "split cover" format - the idea wouldn...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...