IT'S FAIRLY WELL RECORDED that at the beginning of the 1960s, when Marvel publisher Martin Goodman instructed editor and head writer Stan Lee to kick off a superhero team comic to cash in on the success DC was having with Justice League , he wanted to revive Timely's Golden Age characters The Human Torch, Captain America and The Sub-Mariner. The Human Torch had been the headline character in Marvel's first ever comic, Marvel Comics 1 (Oct 1939). When Stan was ordered to create a new superhero team book in 1961, Goodman wanted to re-use the Timely characters, but Stan went with The Fantastic Four, likely including The Human Torch to appease Goodman. And if Stan had just meekly followed that order, it's doubtful that we would have a Marvel Comics today. At best, the company would probably have ended up as a curious footnote in the history of comics, and not the creative powerhouse it evolved into during the 1960s. As good as Stan's instincts were, he did take a few ...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...