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Messing with the Logo - A 2000AD Interlude

A COUPLE OF HUNDRED YEARS AGO, I was paid to interfere with the work of others, as member of the editorial team on 2000AD, a British weekly comic that featured mainly science-fiction oriented action stories. Later, I was briefly the Editor, a post I never sought but was rather thrust upon me - though that's a story for another time. The Galaxy's Greatest Comic has had a long tradition of both evolving and messing with the logo, much of it on my watch, but also stretching back to the dawn of time when 2000AD first began. The original dummy for the comic had the logo rendered as "AD2000", although there's no evidence to suggest that this was intended to be its final title. Dummies were produced as a matter of course for any new magazine back then as a way of demonstrating to interested parties - management, marketers, distributors - what the  final product might look like. In the US comics industry, they called them "ashcans". The final render of the log

I said, Don't Mess with the logo!

BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his

Don't mess with the logo!

MANY YEARS AGO, when I earned my living in the publishing industry, there was a line of thought that you didn't mess with a magazine's logo - except for once a year when you were allowed, if you were lucky, to add snow. British comics have long had a tradition of adding snow to the masthead for seasonal issues. In fact, it's something of a cliche. The Dandy is dated 1938, but is by no means the earliest example I've ever seem. The Smash is 1967, when British comics were still in their heyday. The TV Comic is from 1970, but looks much more old-fashioned than the Smash , don't you think? (Click on the images to enlarge.) From a marketing point of view, I suppose, this makes sense. A product's branding is its unique identifier in the marketplace and so should always be immediately recognisable, right? But the problem with this marketing philosophy is that it assumes the customers are stupid, and it probably shouldn't be applied to magazine logos, anyway. I

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Bullpen Bulletins and the Merry Marvel Marching Society

BACK IN LATE 1965 , while my reading interests were firmly focussed on Stan Lee's burgeoning Marvel Comics line, there were other distractions for a typical eleven-year-old like myself. The prevailing cultural phenomenon on both sides of the Atlantic was the spy craze, kickstarted primarily by the movie adaptations of Ian Fleming's James Bond books, which began in 1963 with Dr No . The first Bond movie I saw was Goldfinger , released in September 1964 in the UK. This movie introduced several concepts that would go on to be genre staples - the cool sports car with in-built ordnance, the laser death-ray and the exotic murder techniques, like death by hat and execution by paint. The iconic poster for Goldfinger . Inset: Bond discovers the body of Jill Masterson, while Oddjob prepares for some millinery mayhem. It really didn't matter that these plot devices were absurd, because when you're 11, you don't care about stuff like that. It turns out that covering someone in

Astonish: The Rise of Giant-Man

I HAVE A SPECIAL affection of the Marvel character Giant-Man, not least because he was the first ever Marvel character I came across in the winter of 1963/4. I was still in primary school and we'd been dragged off one cold morning to play football in Charlton Park, some distance from my school. I was never a fan of football, so I was more interested in a colourful American comic one of the kids had. The front cover showed a guy in a red costume trying to catch another green spinning guy, appropriately called the Human Top. The first Marvel Comic I ever saw back in the 1960s. Kirby's bird's-eye view of the action meant it wasn't immediately apparent to me that the guy in the red costume was a giant, but I figured it out once I opened the book. I leafed through the comic, noted that the red guy was called Giant-Man and could grow in size to about ten-foot tall, then handed the comic back. I pretty much immediately went back to my then-preferred DC comics - Flash , Green L

Women of Marvel: Sue Storm Part 3 - Invisible No More

THE EARLY 1960s WAS A TIME OF GREAT CHANGE ... especially for women, though the origins of this change go back to the World War II years. The conflict with Nazi Germany and their allies brought about two big transformations in society. First, with the domestic workforce being drained by volunteers and conscription into the armed forces, women began to take on jobs, formerly reserved for men, in manufacturing and service industries, leading to a change in way women saw themselves and their role in society. As the war ground on, women took a step further, actively participating directly in the war - driving ambulances, operating ant-aircraft guns and even piloting war planes from one airfield to another in order to free combat pilots. Almost half a million women were enrolled in the British Armed Forces, and societal resistance to married women taking jobs faded. In the Soviet Union, nearly a million women served as medics, radio operators, drivers, snipers and even combat pilots. In Ge