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Messing with the Logo - A 2000AD Interlude

A COUPLE OF HUNDRED YEARS AGO, I was paid to interfere with the work of others, as member of the editorial team on 2000AD, a British weekly comic that featured mainly science-fiction oriented action stories. Later, I was briefly the Editor, a post I never sought but was rather thrust upon me - though that's a story for another time. The Galaxy's Greatest Comic has had a long tradition of both evolving and messing with the logo, much of it on my watch, but also stretching back to the dawn of time when 2000AD first began. The original dummy for the comic had the logo rendered as "AD2000", although there's no evidence to suggest that this was intended to be its final title. Dummies were produced as a matter of course for any new magazine back then as a way of demonstrating to interested parties - management, marketers, distributors - what the  final product might look like. In the US comics industry, they called them "ashcans". The final render of the log...

I said, Don't Mess with the logo!

BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...

Don't mess with the logo!

MANY YEARS AGO, when I earned my living in the publishing industry, there was a line of thought that you didn't mess with a magazine's logo - except for once a year when you were allowed, if you were lucky, to add snow. British comics have long had a tradition of adding snow to the masthead for seasonal issues. In fact, it's something of a cliche. The Dandy is dated 1938, but is by no means the earliest example I've ever seem. The Smash is 1967, when British comics were still in their heyday. The TV Comic is from 1970, but looks much more old-fashioned than the Smash , don't you think? (Click on the images to enlarge.) From a marketing point of view, I suppose, this makes sense. A product's branding is its unique identifier in the marketplace and so should always be immediately recognisable, right? But the problem with this marketing philosophy is that it assumes the customers are stupid, and it probably shouldn't be applied to magazine logos, anyway. I ...

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Astonish: The Rise of Giant-Man

I HAVE A SPECIAL affection of the Marvel character Giant-Man, not least because he was the first ever Marvel character I came across in the winter of 1963/4. I was still in primary school and we'd been dragged off one cold morning to play football in Charlton Park, some distance from my school. I was never a fan of football, so I was more interested in a colourful American comic one of the kids had. The front cover showed a guy in a red costume trying to catch another green spinning guy, appropriately called the Human Top. The first Marvel Comic I ever saw back in the 1960s. Kirby's bird's-eye view of the action meant it wasn't immediately apparent to me that the guy in the red costume was a giant, but I figured it out once I opened the book. I leafed through the comic, noted that the red guy was called Giant-Man and could grow in size to about ten-foot tall, then handed the comic back. I pretty much immediately went back to my then-preferred DC comics - Flash , Green L...

Captain America: Live Action Star of the Small Screen

IT'S PROBABLY hard for younger fans to understand just how slim the pickings were for those of us who followed comic book superheroes back in the 1960s. As early as 1966, Marvel publisher Martin Goodman had licensed the rights to his Marvel characters to television. The Marvel Superheroes cartoon show was made in colour, though no one had colour televisions back in 1966. And, yes, we really did sit that close to the tv set back then. The screens were so small you couldn't see anything unless you were no more than three feet away. Pretty sure all those cathode rays fried my brain ... Even Goodman didn't realise what he had, and seemed content to let the producers of the Marvel Superheroes cartoon show do pretty much what they wanted in return for almost no money. The big return would come, reasoned Marty, when the cartoons propelled the sales of his comic books into the stratosphere, just the way the Batman tv show had done for DC's Batman and Detective Comics . But...

Marvel's First Mystical Hero - Dr Droom

THIS TIME, I've asked my old friend and former 2000AD colleague Kid Robson to contribute a guest entry for this blog. We both share a love of early Marvels, especially those written by Stan Lee, and as The Kid had mentioned Droom in one of his earlier comments on this blog, it seemed natural to ask him to offer a few words about Dr Droom and his spiritual successor Dr Strange. Thank you, Kid ... "Twas Steve's idea..." said Stan Lee about Dr. Strange in a letter to Jerry Bails in 1963. However, it's interesting to ponder just what gave Steve the idea to do a strip about a 'Master of Black Magic' (later changed to 'Mystic Arts') in the first place. The origin of Dr Strange wasn't revealed until the character's fourth appearance, in Strange Tales 115 (Jul 1963) - he hadn't appeared in Strange Tales 112 and 113 . It has been speculated that this episode was drawn much later in the series run - perhaps the ninth story, as it's markedly...