BACK IN THE 1960s, I had begun reading American comics by first discovering DC editor Julius Schwartz's re-tooled versions of The Flash and Green Lantern, and the ultra-smooth Michelangelo-inspired art of Carmine Infantino. In pretty short order I discovered Justice League and the other superhero titles. Superman and Batman I'd already been familiar with via the black and white annuals that were available in the UK around the time. Of course, like all comics of the time, the company's other titles were heavily cross-promoted in the books I picked up. Mostly the superhero titles advertised other superhero titles but, occasionally, an ad for a science fiction comic or a war book would show up in the comics I bought. As attractive as the DC house ads were, with their terrific Ira Schnapp design, I wasn't in the slightest interested in war comics, so I wouldn't experience the grandeur of Joe Kubert and Russ Heath art until much later. However I wasn't interested i...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...