THE INCREDIBLE HULK was one of the first Marvel characters to make it to the small screen. Back in 1966, with the quite terrible Batman tv show inexplicably topping the ratings, others were looking around for comic book properties to option. A company called Grantray-Lawrence approached Marvel with a proposal for a syndicated cartoon tv show collectively called The Marvel Superheroes . Though the ads called the show "Marvel Super-heroes", the actual on-screen title was "The Marvel Superheroes". The featured characters were the stars of Journey into Mystery , Tales of Suspense and Tales to Astonish . The show would be very cheaply produced and use artwork from the comics with very limited animation. Marvel publisher Martin Goodman probably looked at the massive sales boost DC's Batman titles had gained from the Adam West show and figured that with his characters on tv, he too would get a big increase in circulation. I won't dwell long here on how well or ...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...