AROUND 1964 I discovered Marvel Comics and almost immediately abandoned the DC Superman , Green Lantern and Flash books I had been reading up till that point. In early 1965, I came across a copy of Tales of Suspense 64 (Apr 1965), which featured the wartime adventures of Captain America, a character who immediately became my all-time favourite superhero. Around the same time - probably the same month, given the cover dates - I found a copy of Avengers 15 (Apr 1965), which starred Captain America working with his fellow team members in a contemporary setting, looking not a day older. How was this possible? My ten-year-old brain was confused. Much later, when I'd back-filled my small collection of Marvel Comics a little, I was able to figure out what was going on. The revived and revised Human Torch appeared in the first issue of Fantastic Four . The Sub-Mariner made his Silver Age debut a few months later in FF4 . Martin Goodman also had Stan spin The Human Torch off into his o...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...