LAST TIME, I looked at the first few Spider-Man stories and how they set the agenda for the whole of the character's future. But it wasn't until issue 3, when the full-length stories began, that Amazing Spider-Man really took off as a title. The Doctor Octopus in ASM3 story was reprinted in MCIC1 just two and a half years after it first appeared. This may well have been in response to the volume of letters the Bullpen was receiving asking for back issues of the Marvel titles. The first time I would have come across the story from ASM3 would have been in reprint form in Marvel Collectors' Item Classics 1 in late 1965, or possibly early 1966. "The Strangest Foe of All Time - Doctor Octopus" was a genuine milestone for the character, as the increased page count opened up story opportunities that hadn't been possible in the earlier 14- and ten-page episodes. The first page of the story (this is the reprint from Marvel Collectors' Item Classics 1 ),...
AS THE DAYS of Marty Goodman's Atlas Comics drew to a close in the late 1950s, the publisher was casting around for the Next Big Thing. Locked in to a draconian distribution contract with arch rivals DC Comics, Goodman was limited to a tight eight titles per month and if he needed to launch a new title, he was forced to cancel an existing one. So, feeling that mystery and science fiction was the coming trend Goodman decided to launch three new comics to complement the existing Journey into Mystery, World of Fantasy and Strange Tales titles. The new books were Strange Worlds , beginning in December 1958 and replacing the cancelled Navy Combat , and Tales of Suspense and Tales to Astonish , both debuting in January 1959, replacing the cancelled Homer the Happy Ghost and Miss America . Journey into Mystery and Strange Tales had been around since the twilight of the Golden Age and changed in content according to Martin Goodman's take on his customers' tastes. So they bega...