LAST TIME, I looked at the first few Spider-Man stories and how they set the agenda for the whole of the character's future. But it wasn't until issue 3, when the full-length stories began, that Amazing Spider-Man really took off as a title. The Doctor Octopus in ASM3 story was reprinted in MCIC1 just two and a half years after it first appeared. This may well have been in response to the volume of letters the Bullpen was receiving asking for back issues of the Marvel titles. The first time I would have come across the story from ASM3 would have been in reprint form in Marvel Collectors' Item Classics 1 in late 1965, or possibly early 1966. "The Strangest Foe of All Time - Doctor Octopus" was a genuine milestone for the character, as the increased page count opened up story opportunities that hadn't been possible in the earlier 14- and ten-page episodes. The first page of the story (this is the reprint from Marvel Collectors' Item Classics 1 ),...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...