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Đang hiển thị bài đăng từ Tháng 8, 2013

Still paddling in the unfamiliar waters of early Marvel Comics

SO IT WAS MID-1965,  I was just coming up to my eleventh birthday and I was leaving the kids-stuff comics of DC behind and discovering the wonderful new world of Marvel Comics, masterminded by a cheery bloke called Stan Lee. I had found a character called Captain America that I thought was really cool, with his lack of superpowers, his natty spinning shield and his eye-catching Stars-and-Stripes costume. But it didn't take me long to figure out that this Marvel outfit had other titles and pretty soon, I'd found Fantastic Four and Spider-Man comics as well, and they were just good as the Captain America and The Avengers stories I'd read. Back in the 1960s, comics companies had no advertising budgets, and there were no comic stores or fanzines or internet to keep customers informed of what other books the company was publishing. If you picked up a Fantastic Four comic and you liked it, the chances were you might be interested in X-Men as well. So the publishers would hea...

Why were Silver Age Marvels so much better than Silver Age DCs?

SO ... IN THE FIRST HALF OF 1965 , I had discovered Marvel Comics and thought they made DC Comics look like kids' stuff by comparison. But then I was ten years old and didn't have a clue why Marvel Comics seemed quite a bit more grown up. It's possible that now, almost fifty years later, and having worked as an editor in comics for something like fifteen years, I may have a better insight into why that might have been. But for the moment, I want to continue to retrace my first steps through my transition from a casual DC reader to a fully-formed Marvelite … Now, this wasn't some kind of magical, overnight transformation. Through 1965, as I started to look for more of those cool Marvel Comics, I was still reading a smattering of DCs. In 1964, when I first discovered Marvel, one of the DCs that still stands out in my memory was an issue of World's Finest , issue 139, "The Ghost of Batman". It had one of those typical early Sixties DC covers that make you wan...

What's so special about the Silver Age of Comics?

"The Golden Age of science fiction is twelve." THOUGH THAT STATEMENT has been variously attributed to Isaac Asimov and Theodore Sturgeon, turns out it was credited by SF editor Terry Carr to his friend Peter Graham. But the fundamental truth of that is more important than who said it first. So for me, the best era ever in comics was my pre-teen years, in the early 1960s. I'd started off on the Weisinger and Schwarz edited DC Comics, which really were aimed at kids of 8-10. But then Stan Lee came along with his strange Marvel books. And I suppose that's what stopped me growing out of comics. The first American comic I remember seeing was an early DC science fiction book. It was on the counter of a newsagent, somewhere in London. It had a couple of kids in a canoe and they'd hooked a green monster on their fishing line. I could only have been about five. Boy, I wanted that comic ... but my mum didn't approve of horror comics, so that was that. The comic that ca...

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Some DC Comics of the 1960s I did like

BY THE BEGINNING OF 1968 , I was a confirmed Marvelite. I devoured every word Stan Lee wrote and had only contempt for the offerings of DC Comics, especially given the bad taste the Batman TV show had left. But as I approached my fourteenth birthday, some NEW comics appeared in the newsagents that caught my attention. And incredibly, they were DCs. As noted in an earlier blog entry, I had been a big fan of Steve Ditko's version of Spider-Man and had been hugely disappointed when he left the title and Marvel. At the time, I wasn't aware of his work at Charlton Comics on Captain Atom , though I do remember seeing reprints of some of those stories in Alan Class' British black and white reprint comics. So when I came across a copy of Showcase 73 (Apr 1968) in a local newsagent, with the instantly recognisable Ditko cover, I plonked down my shilling without a moment's hesitation. The first appearance of The Creeper in Showcase 73 (Apr 1968) marked the return of Steve Dit...

I said, Don't Mess with the logo!

BACK IN THE LAST CENTURY I earned my living in the magazine business ... and the prevailing wisdom at the time was that you didn't ever - under any circumstances - mess with the magazine's logo. In fact, any kind of change to the magazine's masthead was frowned upon, and even re-branding exercises were viewed with much suspicion. In the last entry in this blog, I looked at the many times that Marvel Comics changed their magazine's logos during the 1960s ... it all seemed so much easier then. But even less acceptable was the idea that you could transform the comic's logo for just one issue for, oh I don't know ... Dramatic Effect. From a marketing perspective, that's an even bigger risk than changing the logo as part of the natural evolution of a magazine's masthead Strangely, though this blog focusses on Marvel Comics, and I've always maintained Stan Lee was far more willing to experiment with different approaches to comics and storytelling than his...

Marvel Masterwork Pin-ups

AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and  strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...