BACK IN THE EARLY 1960s , Marvel comics was a small publishing house that no one really cared about. After some back luck and at least one disastrous business decision during the 1950s, owner-publisher Martin Goodman, who was married to Stan Lee's mother's niece, was presiding over a company that had definitely seen better days. But before I get too deeply into that, let's first pause to expose one of the minor myths of Marvel - that Stan Lee got his job because he was related to Martin Goodman. It wasn't publisher Martin Goodman who got Stan Lee his job at Timely (later Marvel) in 1941, but Stan's Uncle Robbie Solomon, who was also Goodman's brother-in-law. In fact, Stanley Martin Leiber (I'm pretty sure the "Martin" was a coincidence) was largely unknown to Goodman. It was Stan's uncle, Robbie Solomon, who secured an interview for Stan with then-Timely editor Joe Simon - and probably pressured Simon to hire young Leiber - that resulted in S...
AT THE DAWN OF MARVEL COMICS , back in 1961, Editor Stan Lee must have known he had a big hill to climb. He presided over a comic line that had once been the largest in the business, and was now one of the smallest. This wasn't due to Lee's poor handling of the comics, but a direct result of publisher Martin Goodman's unsound business decisions. In 1957, Goodman had decided to close down his own Atlas magazine distribution company and strike a deal with the third party distributor American News to get his publications to the stands. Just months later, American News went out of business, leaving Goodman's magazines, including the comics, with no route to the newsstands. In the end, Goodman was able to do a deal with arch-rivals Independent News (distributors of DC Comics), but was forced to accept an eight titles per month cap on his comics line. At the beginning of 1959, the old Atlas Comics company was limping along, using the few artists who'd stuck with Stan thr...